# Dr. Armenak Antinyan

> Personal site of Dr. Armenak Antinyan — Applied Economist and Founder of Co:Behavioural, with 16+ years bridging academic research and real-world challenges in behavioural science.

## Pages

- [Home](/): Overview of Dr. Antinyan's work, background, and selected projects.
- [Publications](/publications): Peer-reviewed academic publications.
- [Working Papers](/working-papers): Current working papers and pre-prints.
- [Teaching](/teaching): Courses, programs, and teaching activities.
- [Consulting](/consulting): Applied behavioural science consulting services via Co:Behavioural.
- [Blog](/blog): Articles on behavioural science, AI, experimentation, and applied economics.
- [Contact](/contact): Get in touch.

## Blog

- [Navigating the AI Era](/blog/ai-era-human-behavior/): Why studying human behaviour matters more than ever.
- [AI and the future of consulting](/blog/ai-consulting-future/): How AI will reshape consulting.
- [Consulting vs. in-house behavioural science](/blog/consulting-vs-inhouse/): Differences between the two roles.
- [Barclays customer loss](/blog/barclays-customer-loss/): A behavioural analysis of onboarding friction.
- [Psychology of pricing](/blog/pricing-psychology/): Five behavioural pricing principles.
- [Louvre password](/blog/louvre-password/): Behavioural science behind a memorable password.
- [Water conservation](/blog/water-conservation/): Behavioural science, tech, and audits to reduce water use.
- [Digital transformation](/blog/digital-transformation-behavioural-science/): Why digital transformation needs behavioural science.
- [Gambling addiction as design](/blog/gambling-addiction-design-problem/): Design choices and behavioural interventions.
- [Experiment planning tool](/blog/experiment-planning-tool/): Interactive tool to plan experiments.
- [What academic programs don't teach](/blog/what-academic-programs-dont-teach/): Lessons from scaling behavioural science units.
- [Why we need experiments](/blog/why-do-we-need-experiments/): The case for evidence over gut feeling.